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Thank you for choosing blk. Magic! We are so eager to share all of the new and exciting changes we've made with all of you! Please be patient with us as we transition into our new packaging. For a short period of time, new and old packaging may be shipped together as we transition into this new era of the company!


Magic was created with a vision: to give stylists the power to create without compromising their health or the environment. Our lightener has a built-in bond protector and is ammonia free, which helps protect both our industry’s artists as well as their clients! Not only are our products vegan and cruelty free, but our packaging is also biodegradable/recyclable. This lightener provides the utmost high-end experience with its light and aromatic lavender scent.

Experience the luxury of magic, try it today!

Why magic?