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blk. Magic Ammonia-Free Clay Lightener delivers superior lightening power that is ideal for achieving stunning lightening effects, providing the best consistency to hand paint hair. Magic - the lightener that is safer for you as a hairdresser and for every client you color beautifully!


Clay base contains no sodium hydroxide, formaldehyde, or parabens. Additionally, an infusion of Lavender Oil and with Argan Oil imparts moisture & softness to hair, while soothing the scalp during chemical processing. Easy to mix & apply, it can be used either on or off the scalp and works like MAGIC!


In addition to being vegan, we never test on animals and ensure that the formula completely breaks down after going down the drain to protect the environment we live in. Our packaging is recyclable, so please save discard appropriately.

Magic Clay Lightener 500g

  • To Mix :    Add one scoop of Magic Lightener into a non-metallic bowl. Gradually add three parts Magic developer to one part Lightener. Stir mixture until a smooth, creamy consistency is obtained. Achieve best results with Magic developer.Preliminary Strand Test :   A preliminary strand test may be performed to determine the desired development time by applying a portion of the mixture to a single strand of hair. Following the processing instructions allow the mixture to remain on the strand until the desired result is achieved. The time required to reach the desired level of lift is the correct process time.

    Application :   Apply the creamy, moist, lightening mixture to dry hair. Apply evenly with brush or gloved hands.

    Processing :  Allow the lightening mixture to remain on the hair until desired processing is complete. The speed and intensity of processing may be increased by using heat (heat lamp or a hair dryer). Excessive heat is not required or recommended to achieve results. Check development regularly until the desired amount of lift is achieved.

    Removal :   Once you have achieved the desired level of lift, remove mixture immediately by rinsing with warm water. Shampoo gently and condition. Hair is now ready for toner and/or styling.

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